See how they present themselves in their profiles, to get ideas for your own profile, but don’t copy their profile content. Scan their profiles for market intelligence and relevant keywords to boost your personal SEO (Search Engine Optimization). No one will know that you’ve viewed their profile. Then you won’t show up in their “Who’s Viewed Your Profile” summary. If so, first adjust your profile viewing setting to “Private Mode”. If you’re job hunting under cover, or for other reasons, you may not want people to know that you’re snooping around and viewing their profile. Look at the profiles of employees of your target employers. A personalized look into an organization’s culture (if they’ve opted for a Life tab).Job opportunities with the organization.Affiliated pages that showcase various aspects of the business or related organizations.Friends and colleagues who are connected to the organization.Updates on topics ranging from announcements to product releases and industry news.Explore each one:Īssess each company and identify employees working there whose profiles you’ll review.įollow these companies and, according to LinkedIn, their updates will populate in your homepage news feed, so you’ll be up-to-date with their latest news: On (company) Pages you’ll find tabs for the following. Look at the LinkedIn (company) Pages of your target employers and study the details. The majority of your efforts should go to networking your way into your target companies. One caution: Don’t spend too much time responding to LinkedIn Jobs postings. Make note of the qualifications needed.Ī wealth of information can be found in these descriptions to help you identify the important relevant keywords to use in your LinkedIn profile and elsewhere, and to help you with due diligence. The Various Ways and Places on LinkedIn To Do Research Search LinkedIn Jobs by job title, relevant skills or company.Ĭheck LinkedIn Jobs to see if your target companies are looking for people like you. Company leaders and key decision-makers.Challenges they’re facing right now, that you can help them with.Here are some things to look for in your company research: Nail interviews by being an informed, knowledgeable candidate.Prepare to speak intelligently about your target companies and industry when networking.Assess potential employers and do your due diligence.Avoid the HR-driven search process, by positioning yourself in front of and connecting directly with key decision makers, and other employees. Identify the people at your target companies to connect with for insider information, introductions and leads.Know how to craft (or refine) your resume, biography, LinkedIn profile and other materials around what will resonate with your target companies.Identify those all-important relevant keywords and phrases to use across your personal marketing.Learn how to define and refine your personal brand and ROI around your potential value to them.Determine how you’re uniquely qualified to help your target companies overcome current challenges.Gain access to the goldmine of “hidden” or never-advertised executive jobs.

Why LinkedIn Research Is So Importantĭoing research on LinkedIn will help you: See which companies show up and add them to your list if they seem like a good fit. To build your target list, do a LinkedIn search of keywords related to the kind of job(s) you want. If you don’t have a list, LinkedIn can help you with that, too. You’ll start with your target list of employers. If you’ve been on LinkedIn for any amount of time, you know how valuable it is for job search and career networking, and for top-of-mind branding.

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